The He-Ro Project CIC
High-quality mental skills coaching, made accessible. We help athletes, performers and teams unlock their best — in sport, education, leadership and life.
Who We Are
The He-Ro Project CIC is a not-for-profit Community Interest Company delivering evidence-based mental skills coaching to athletes, young people, teams and organisations. Our work is rooted in applied sport psychology and flow science. We believe performance and wellbeing belong together — and that elite-level support should not be reserved for the elite.
Our donation-informed model ensures cost is never a barrier to access. Every programme we deliver helps reinvest in widening that access further.
Individual Coaching
Structured pathways designed to build focus, resilience and confidence in real-world performance settings. Rooted in sport psychology. Designed for real life.
Foundation
£50/month
A clear starting point for building focus and mental consistency.
Growth
£100/month
For those seeking deeper development and accountability.
Performance
£200/month
For individuals committed to sustained performance growth.
Teams & Clubs
A structured 6-week programme built around your team. Build focus, resilience, identity and performance culture — practical, evidence-based, and designed around your environment.
Grassroots Flow Programme
£300 – £450
Community clubs and teams. Recommended contribution.
Performance Club Programme
From £900
Academies and high-performance environments.
Sponsorship & access pathways available. Clubs do not need to wait to secure funding. If a coach, parent or local business is willing to fund mental skills support, we will structure and deliver the programme directly. We can provide a full proposal outline for any interested sponsor.
Ready to Start?
Complete the Flow Readiness Questionnaire — it takes five minutes and helps us recommend the right coaching pathway for you or your team. No commitment required.
Groups & Experiences
The He-Ro Project runs group programmes and experiences for children and adults — designed to develop mental skills through practical, engaging activities. We believe performance psychology should be accessible to everyone, regardless of age, background or ability.
Programmes run in local communities, schools and clubs. They vary in format, duration and focus — from children's groups building confidence and focus through play, to adult performance workshops and team experiences.
Interested in a programme for your child, your group or your organisation? Get in touch and we'll let you know what's available or what we can build together.
Get Started
Three simple steps to get started. No pressure, no obligation — just a conversation about where you are and where you want to go.
The Flow Readiness Questionnaire helps us understand your needs, goals and current performance state so we can recommend the right pathway.
We review your responses and get in touch within 48 hours with a recommended approach tailored to you or your team.
Schedule a free 30-minute introductory conversation. No obligation — just an honest conversation about what's possible.